Discover a luxurious world of creativity through the AGNSW's exclusive Luxury Syndicate
Heading along to The Art Gallery of New South Wales is often a frilly affair, but with Frasers Hospitality Australia counting themselves among the limited membership of the gallery's exclusive Luxury Syndicate, a whole new world of lavish accommodation packages has become a reality.
The Luxury Syndicate features a variety of exclusive perks, giving first-class brands such as Frasers Hospitality Australia and others like it the chance to enjoy a wealth of limited bespoke arts events, while also providing great support to Australia's exciting creative industry.
The considerable membership fees generated by The Art Gallery of New South Wales through the Luxury Syndicate platform go straight back into the local arts community. Presenting fresh opportunities to some of Australia's most stimulating artists and designers, the fund also produces immersive public arts programs while supporting ongoing conservation strategies. Meanwhile, it also goes towards funding high-profile purchases so that Australian art-lovers can get access to what's making waves in the global art market.
The Luxury Syndicate features a capped membership meaning that only a select group get to access to the prestigious networking and business development opportunities resulting from this special platform. Other members to the Luxury Syndicate include the likes of Rolex, Vera Wang, Bang & Olufsen, Graff, Glenfiddich, La Prairie and media partner CEO Magazine.
“We are delighted that Frasers Hospitality Australia in partnership with Frasers Property Group has joined this highly anticipated initiative which has garnered unprecedented support from the luxury sector," says Hanneleh Solonen, Head of Business Development & Partnerships at The Art Gallery of NSW. "The Luxury Syndicate offers the perfect nexus of arts and culture in the Australian market. We have created a like-minded community where members can activate together to create money-can't-buy experiences in a non-competitive space.”
As members, Frasers Hospitality Australia gains access to a specially curated series of ten esteemed events by the AGNSW. Across studio visits, photography master-classes, art collecting and much more, each unique event takes into consideration the goals of these top-tier members. There's also the chance for members to collaborate with each other, generating exciting business possibilities that could take the form of anything from launch parties to networking events, activation experiences and product viewings.
Each member of the Luxury Syndicate also is presented with the gallery's extensive network of philanthropic and corporate donors who have contributed millions of dollars in support of the AGNSW's mission. There's also the opportunity for partners to work alongside the AGNSW Foundation's 700-strong membership, the President's Council and its 30 prominent chief executives, and the AGNSW's youngest supporter group, Atelier.
“It is an honour to be a part of the Luxury Syndicate and to be aligned with the Art Gallery of NSW,” says Matthew Rubie, General Manager Frasers Hospitality Australia.
“The team at Frasers Hospitality is thrilled to be able to make a valuable contribution towards the arts community, a community that we are passionate about. We’re looking forward to working in partnership with like-minded brands and to be able to make a contribution to Australia’s thriving arts sector.”
Offering more than 145 properties in over 80 cities around the globe, Fraser Hospitality is one of the world’s leading serviced apartments and hotel residences. Australia’s conglomerate includes four properties under the Frasers Hospitality umbrella – Fraser Suites Sydney, Fraser Suites Perth, Fraser Place Melbourne and Capri by Fraser Brisbane.